About

Me? You want to know about me? You’ve come to the right place.

I’m an Australian journalist and communications guru who has worked for more than a decade in Australia and Asia. My mission in life is to turn complex ideas into crisp language for a broad audience. There’s no point in saying anything if nobody’s listening.

I started my career in newspapers, back when the phrase “career in newspapers” was said with a straight face. In 2007 I joined The Age in Melbourne as a trainee reporter, covering everything from local crime to footballers behaving badly to politicians on MySpace – and ferrets.

I went on to report on business and economics during the Global Financial Crisis, where I covered investments collapsing, companies merging, interest rates plummeting, stock markets roller-coasting and other exciting things that often made the front page.

In their infinite wisdom the editors of The Age in 2009 sent me to cover federal issues in Canberra, where the chaos I had witnessed in financial markets was matched by the chaos I witnessed in politics.

I covered the downfall of an Opposition Leader followed by the downfall of a Prime Minister, and then spent a week on the road during an election campaign with the new Prime Minister. When the Shakespearian drama went quiet I also reported on infrastructure, technology and regulation.

In 2011 I moved to Indonesia where I became a copy editor (and eventually chief copy editor) of the Jakarta Globe, the leading English-language daily newspaper. On the copy desk we worked with a team of reporters and editors to tell Indonesian news stories in the best possible way, with insight, context and a dash of wit.

After several years witnessing the experiences of foreign investors in Indonesia I wrote a book about them, “Risky Business”. The book uses a series of case studies to document the challenges and opportunities for investment in Indonesia, and explain how economic nationalism is hurting ordinary Indonesians.

Upon returning to Australia in 2014 I worked as a communications officer with the Australian Government’s G20 task-force. One of the world’s largest diplomatic gatherings, the G20 brought national leaders to Brisbane for a weekend. I helped to communicate Australia’s G20 agenda in the dozen languages spoken by member nations and foster goodwill in the host city. Given the absence of fisticuffs among either world leaders or local residents, we deemed the event a success.

I then joined the Australian Chamber of Commerce and Industry as senior media manager, where I drove our advocacy on public policy matters on behalf of Australian business. We sought to influence government decisions on issues important to our members, including tax, job-creation and trade, by building public support using traditional media, social media and web publishing.

In late 2017 I relocated to Tokyo with my wife and daughter, where I’m a Sumo Dad seeking to understand the intricacies of this exciting country.

I graduated with degrees in commerce and arts from the University of Melbourne and am currently undertaking an Master of Business Administration at the Australian National University. These are Australia’s two leading universities, though sadly I can claim no credit whatsoever.

I previously blogged at Ari on the Web and now blog on this page.

A version of my biography without the jokes is available on LinkedIn.